Below
are examples of several recent searches where we have worked closely
with our clients to help them meet unusually difficult recruitment
challenges.
A Smooth Transition in Troubled Circumstances
The Challenge
A private equity client needed a general manager for a recently
purchased technology company. The company was dominant in the market,
with a 50% share, superior product design and customer service –
but marketing and operations were rudimentary. The client wanted
talent from one of the large industrials known for both operational
and commercial excellence, with strong credentials in both areas.
This would be the #2 executive – capable of stepping into
the CEO position at any time.
Unfortunately, the founder/CEO lacked people skills, key managers
were unhappy and morale was low. In addition, the founder had already
identified a candidate for this position and saw no reason for the
search. The private equity partner disagreed, making for a sensitive
situation.
Time was of the essence: Retention of key managers and the health
and prospects of the enterprise were at stake, and filling the position
well and quickly was critical.
Our Approach
We focused the search on prospects from numerous GE, Honeywell,
Emerson and similar units in a several state region, and delivered
a slate of five strong candidates.
When there is a favorite candidate in play, it often helps to plot
position requirements against each candidate in a table format,
using A, B, C designations instead of candidate names. Doing so
demonstrated to the CEO the inadequacies of his favorite, and removed
his objection to the search.
The Result
The strongest of the candidates – with impressive experience
in both marketing and operations at GE and Honeywell – got
the nod. The CEO was fully on board – and when he left a year
later, the new hire took over seamlessly. Today, all key managers
remain, morale is high, marketing and lean manufacturing practices
are in place and substantial growth continues.
Wrong People, Wrong Assumptions
The Challenge
This start-up had a fine product and the right value proposition,
yet regional CEOs in the field (the business development executives)
were failing and needed to be replaced. But as we began our work,
we discovered that the company was hiring people without a sales
background and was drawing out the sales cycle for as long as 15
months for a product where the decision could be made quickly. In
some cases, the sales force was also over-compensated when compared
to similar positions in similar companies.
Our Approach
We helped management identify a strong sales consultant who worked
with them to redefine the sales process; we then structured and
recruited a commercial team of proven field executives and VPs of
marketing and sales.
The Result
The sales process was turned around, once the client had the right
information and the right people. Today, Kinkead Partners functions
as the client’s Chief Talent Officer, acting as final authority
on all executive hiring and development issues.
Selling the Client Opportunity
The Challenge
This Fortune 500 industrial had developed a potentially game-changing
technology at a small division, but a part-time focus was not getting
the desired market penetration. The company needed to recruit a
strong marketing director to function as general manager and to
spearhead commercialization and marketing efforts. The challenge?
This was a start-up with small P&L – and the company wanted
candidates already running major businesses as the marketing lead,
in a narrow industry segment.
Our Approach
We knew this market and had substantial research and history on
the major players. We were able to generate five candidates who
were at a crossroads in their careers and willing to run a small
P&L for the general management opportunity and career potential.
The Result
A year later, the winning candidate has aligned the sales force,
penetrated the major customers and landed several large orders.
Selling the Confidential Search
The Challenge
A $500M industrial equipment division had filled the CEO position
badly. Kinkead Partners was asked to find a replacement on a confidential
basis to ensure the smoothest possible transition. Target companies
were the few large industrial marketing powerhouses, whose people
we know well – but we couldn’t mention the name of the
company, or even the parent, without violating confidentiality.
Our Approach
This is the most difficult search scenario – speaking with
potential candidates about a company without being able to share
specific information. To give prospects the best feel possible for
the organization as a whole and the scope of the opportunity, we
emphasized company size, industry segment and markets, challenges
and opportunities, power of the parent, the future growth track,
and the caliber of the executives already in place.
The Result
We negotiated with the client a “go public” date for
announcing the search, roughly 60 days from search launch, so we
could promise details to candidates at that time. We identified
four candidates, one of whom had worked successfully with the hiring
executive earlier when both were at GE. The transition was smooth
– and confidentiality maintained until the client was ready
to announce.
An Aggressive Timeframe
The Challenge
This major industrial needed a division CEO with strong commercial
skills quickly, and requested a very ambitious schedule for the
search.
Our Approach
We established detailed milestones and dates for all phases of the
search, communicated weekly or more frequently with the client and
made sure any date slippages and the reasons for them were immediately
identified.
The Result
The search was completed in 65 days – and the reporting method
proved so successful that we incorporated a similar schedule and
project plan into all of our search
reports.
Detailed Client Reports Make the Difference
The Challenge
Our client had asked Kinkead Partners and one of the larger search
firms to work on two separate but parallel searches for division
CEOs. But a month into the search, the client received feedback
from the larger firm that compensation was inadequate to interest
qualified candidates.
Our Approach
Our clients saw from the Kinkead Partners weekly reports that we
weren’t having the same problem in identifying high-quality
candidates. In fact, our reports – which include briefs
on all candidates considered to date, including their experience
and education, accomplishments, receptivity to the opportunity and
status – indicated strong interest from prospects at the compensation
proposed, and showed an ever-growing list of potential talent.
The Result
With proof that the opportunity could be sold effectively at the
compensation specified, the client could better manage the parallel
search.
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